Scotts Riding Lawn Tractors: History & Future of a Brand
Scotts Riding Lawn Tractor: A Legacy Mown in Partnerships The story of Scotts riding lawn tractors isn't about manufacturing; it's about branding. Scotts Miracle-Gro, renowned for lawn care products, focused on creating desire for beautiful lawns. Outsourcing manufacturing allowed them to concentrate on research, development, and marketing – a strategy reminiscent of a high-end restaurant focusing on the culinary experience rather than ingredient sourcing. This approach enabled Scotts to leverage partnerships to their advantage....